Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan ...

Hi Readers, Welcome back to AdExchanger’s Commerce Media Newsletter. This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

Google and the DOJ have submitted their respective findings of fact documents in the US v. Google ad tech antitrust case.

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.

The new Snapchat form also integrates with several CRM platforms, like Zapier, as well as with Google Sheets in November as a lower-cost option for smaller businesses. Previously, lead reports would ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

While WaPo recently lost 250,000 subscribers, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world ...

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.