In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...

Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...

But it appears marketing guru Santino Pietrosanti has more vintage tastes, with a classic Jaguar F-type convertible bearing its soon-to-be-scrapped 'growler' badge previously spotted outside his home.

Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a ...