An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...

Sainsbury's has launched its 2024 Christmas advert and it features a beloved Roald Dahl character who will be seen alongside ...

New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

“By collaborating with Sainsbury’s to bring Roald Dahl’s beloved BFG to life in a new story, we hope the nation is as captivated as we are to see two old friends back together this Christmas,” said ...

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by Sainsbury’s. The BFG, the 24-foot-tall friendly giant known for being part of ...

Roald Dahl’s The BFG sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. NG: Sainsbury’s have gone unashamedly big in every way this Christmas. A huge 1.45 mini ...