At the beginning of the advert, the BFG is in his secret cave surrounded by rows of dream jam jars. At his table is a knobbly ...

Sainsbury's has launched its 2024 Christmas advert and it features a beloved Roald Dahl character who will be seen alongside ...

With no human heights left to climb after last year’s cameo from Rick Astley, the grocer has turned to fiction for its ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help ...

My favourite Roald Dahl character is Charlie Bucket from Charlie ... but I think my favourite has to be the Big Friendly Giant. The BFG has a gigantic heart to match his size, and I found it ...

Roald Dahl’s The BFG sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. NG: Sainsbury’s have gone unashamedly big in every way this Christmas. A huge 1.45 mini ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A SUPEMARKET’S festive advert was filmed in a number of Cumbrian locations as eagle-eyed viewers spot a well-known beach and two local landmarks.

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...