Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Inside Jaguar’s new plan► We speak to the boss, Rawdon Glover► What’s next? Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

Jaguar is back in the news and courting controversy, after ditching its iconic leaping panther. But what was the point, asks ...

After deleting much of its social media presence and putting out a cryptic ad, Jaguar is feeling the heat from its fans and ...

Jaguar managing director Rawdon Glover says the newly shrunken UK dealership network will comprise partners in the right ...

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic ...

After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

How will we know when woke is over? The end may be in sight, judging by a few expensive new beer and car ads. A nearly ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its ...