Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar will reportedly buy back almost 3,000 I-Pace EVs from the 2019 model year because their batteries may catch fire.

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...