There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

After Jaguar, Audi has seemed to take off their iconic logo from their newly launched electric car in China. What is going on ...

The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...

The 2019 Jaguar I-Pace electric vehicle has faced five recalls since May 2023 due to a high-voltage battery issue that can ...

The brand is positioning itself to compete with high-end luxury vehicles, targeting customers who might consider a $200,000 ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.