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Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
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Jaguar Cuts Ties with 75% of DealersJaguar is taking drastic action as part of its transformation. Boosted reports that the brand is cutting 75% of its dealers ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
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