Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

We're talking about the Jaguar XE SV Project 8, a car that was roughly 80% reengineered compared to the regular sedan it was ...

Jaguer is staking everything on a controversial rebrand and pledging to go electric-only, outraging loyal customers and ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

A nationwide ban on pavement parking is being considered by the Government - and it could create problems for some homeowners ...

Many drivers book their MOT in the last few days before it expires - but there's a better way to ensure you pass first time ...

This year 22% of sales must be ZEVs, rising to 80% by 2030. Companies failing to meet these targets will face financial ...

The overreaction to Jaguar’s branding campaign has been enormous. But nobody’s talking about what its engineers need to do.

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...