The UK government vowed more support for the nation’s car industry and will consult with manufacturers about changing an ...

Charleston area ended in 4 deaths. SC Criminal Justice Academy gives officers tools to navigate pursuits. Policy falls on ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

Jaguar is taking drastic action as part of its transformation. Boosted reports that the brand is cutting 75% of its dealers ...

Jaguer is staking everything on a controversial rebrand and pledging to go electric-only, outraging loyal customers and ...

Time will tell whether this shift to six-figure price tags and luxury electric cars is genius or folly, but to keep doing the ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...