Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Car manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

A Florida man is suing Netflix over streaming issues during the fight between boxing legend Mike Tyson and former YouTube ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...