As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

Why retailers should get into the holiday spirit, streaming could be a pro sports slam dunk, Jaguar’s car-free rebranding ...

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.

GM's available Ultium platform is a worthy rival for adolescent German EV tech, so could flamboyant land yachts with superior ...