Earlier this year, viral TikToker Jools Lebron shared a video talking about being "demure," and now it's being crowned word ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Demure' has been named the 2024 Word of the Year by Dictionary.com following the viral "Very demure, very mindful" post from ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.

According to Dictionary.com, there was no significant trend in the usage of the word demure before the TikTok was posted. But ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Dictionary.com announced "demure" as their Word of the Year on November 25 in a press release, referencing the viral phrase ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

The original TikTok video posted by Lebron ... acknowledged the announcement of ‘demure’ as the word of the year as she reposted the news on her Instagram Stories on Monday, Nov. 26.