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Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of Year

Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.

USA TODAY on MSN · 2d

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

KLBK Lubbock on MSN · 1d

Very demure, very 2024: Why this TikTok term was declared word of the year by Dictionary.com

In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. “These words serve as a linguistic time capsule,

Smithsonian Magazine on MSN2d

‘Demure’ Is Dictionary.com’s Word of the Year for 2024

The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she ...

E!2d

The Word of the Year for 2024 Has Been Revealed—And Yes, It’s Very Mindful

Dictionary.com announced its 2024 Word of the Year as “demure,” for which we can thank TikToker Jools Lebron. Her August ...

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