At least one Kentucky Wildcats football player would like to go back to the pre-NIL days of collegiate sports.

Heading into the Fall season of college sports, the top dermatologist-recommended skincare brand in the US leveraged the ...

College football is not the NFL, no matter how many ways it tries to copy the model. The attempt at helmet communication is ...

It seems like Michigan has now recognized the importance of NIL money in recruiting, and it has started to take action with ...

South Carolina true freshman Dylan Stewart is already one of the best defenders in the country. Sensational blend of ...

Several Big Ten teams enjoyed a strong month at the NIL Store in October. Indiana led the way, finishing at the top of the ...

NIL deals have taken both the high school and college sports world by storm, with college football players benefiting tremendously. Several amateur athletes stand out due to the amount they are ...

The Baylor football team partnered with GXG Elite, Baylor’s NIL collective, to host a toy drive benefitting Mission Waco on ...

At Tennessee, they are adding a ‘talent fee’ to the price of sports tickets. At Arkansas, they will charge 3% more at the ...

By AARON BEARD Pittsburgh coach Jeff Capel recalls coaching in the Big 12 when Texas flirted with heading to what was then ...

As 2024 comes to a close, permutations in the arena of name, image and likeness (NIL) impacting collegiate athletics continue ...