Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

From bringing back handwritten names on cups to refocusing on simple coffee drinks and the third place, the CEO’s Back to Starbucks plan is extensive ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Brian Niccol wants customers to get their orders in four minutes or less as he tries to reinvigorate the company's sagging sales.

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four ...