Crowds of people flocked to the area's shopping malls and department stores, eager to get savings and continue traditions with family and friends.

Wary of high prices, consumers plan to spend an average of $650 between Black Friday and Cyber Monday as retailers kick off the holiday shopping season.

Let the Black Friday deals begin. Academy Sports in Panama City opened its doors early to give people a head start on their holiday shopping. While it’s projected that millions will opt out of in-person shopping this year and instead stick to online sales,