The initiative, code-named Atlas, got underway last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. Additional focus groups are planned for the near future, said the people ...

Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten underway last week.

The speculation surrounding Apple's potential move into smart glasses is growing. The company reportedly is working with employees internally to learn more about smart glasses currently on the market,

Apple is possibly considering entering the smart glasses market even as it reportedly scales back Vision Pro production. After rival Meta made waves with its Orion demonstration and as its Ray-Ban smart glasses gain popularity,

Following in the footsteps of Meta, which recently added AI to its Ray-Ban specs, Apple could be developing its own version of smart glasses, Bloomberg reported. The iPhone maker recently conducted an internal study under the code name Atlas to workshop the idea and gather insights on existing products from its staff.

According to a leaked project Atlas, Apple is considering making smart glasses, and I think they would be perfect for Apple Intelligence.

A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and