Their colors bent from red and yellow, tenured since the early 1970s, to blue, silver and red. The logo’s prismatic font was ...

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After watching so many logos from the ’80s, Petrenjko says that reinterpreting current branding comes naturally to him. “I usually start by creating a few concepts in Illustrator and, as I design, I’m ...

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Learn the science behind olfactory branding. Like many great origin stories, the Calvin Klein logo started with a simple idea and a lot of determination. Learn the intriguing brand history here.