In an exclusive interview with Gita Cellei at the Christian Cowan fashion show, Allison Ellsworth, founder of the rapidly rising prebiotic soda brand Poppi, opened up about her inspiring journey to ...

Several prebiotic soda options offer a carbonated beverage with supposed gut health benefits. But are these sodas all they’re ...

Selling is a strategic game of wordplay for Houston-based after-alcohol supplement Cheers. Founder Brooks Powell learned that ...

There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to ...

Fans are calling it "life-changing." Listen up, Mountain Dew fans: There’s a new competitor in town. Mountain Dew, invented ...

Poppi hosts a star-studded New York Fashion Week pop-up, Cetaphil makes Katie Fang the face of its new campaign aimed at “Gen ...

In his video, @healthwithhunter says his “favorite functional chocolate bar” is Midday Squares, which contain protein, fiber, ...

Maintaining a certain vagueness around when and where these drinks should be consumed makes them a “marketing goldmine,” says Emily Contois, a food media scholar at the University of Tulsa. “There’s ...

Cent took over New York Fashion Week with a surprise performance at Poppi’s VIP party. The rapper, 49, sang his biggest hits ...

I'm sharing my secrets and tapped fellow New York Fashion Week attendees to reveal the essential items they keep in their ...

The most powerful women in fashion, beauty and retail include Beyoncé, Taylor Swift, Erin and Sara Foster, as well as execs ...