Red alert: Rihanna’s newest Fenty x Puma Avanti sneakers have finally dropped — but you’ll want to act fast to secure your ...

Multi-time Grammy winner, Fenty Beauty founder, and jumbo Chanel bag-owner Rihanna could never be mistaken for a "regular" ...

Sold out on the Puma website? The Fenty x Puma Sneakers are available at StockX. In the meantime, watch Rihanna’s “Soccer Mom” sneaker launch video below.

With football as her inspiration, Rihanna redefines the concept of “Soccer Mom” by blending fashion, sportiness, and comfort ...

While the former NBA Defensive Player of the Year has a new team, he has remained loyal to his sneaker brand. Not only is Smart still with PUMA, but he is collaborating with the iconic sportswear ...

Rihanna recently spoke to SoccerBible about football-fashion and her love for the game as she kicks off her “Soccer Mom” era ...

When we last spoke with Rihanna last December, she emphasized the role her family plays in informing her designs. “My vision ...

Rihanna channeled her inner soccer mom at a Fenty x Puma conference on Thursday in Los Angeles, which promoted the Avanti ...

In an innovative twist that merges family values with cutting-edge marketing, Rihanna recently unveiled her latest ...

Global sportswear brand Puma has collaborated with The Brooklyn Circus (BKc), founded by designer Ouigi Theodore, on a ...

Suburbia’s soccer moms could all learn a thing or two from Rihanna’s sporty chic outfit. The parent of two tapped into her ...

you better have some good sneakers on, some pants, and some snacks. Everybody loves a good snack.” Embracing the soccer mom lifestyle was a big part of her latest Fenty x Puma Avantis campaign.