It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

Ahead of the new NBA season, sneaker brands have been busy launching new models and colorways for their top athlete endorsers ...

Puma just released one of its most expensive basketball sneakers to date with ... a souped-up version of its in-line All-Pro Nitro hoops shoe and its $250 price tag certainly reflects that.

PUMA has teamed up with Senior Peloton Instructor and brand ambassador Alex Toussaint to release an exclusive colorway of the ...

The sports brand has launched its first-ever global campaign. The project features five Puma Hoops athletes and is titled, ...

Today, PUMA ... shoe, this new sneaker features all-new dual-density NITRO™ SQD foam for unparalleled cushioning and support during multi-directional movements, plus a breathable mesh upper and ...

The latest chapter of PUMA's global marketing campaign - “FOREVER. FASTER. – See The Game Like We Do” - hits the hardwood in a historic way. The brand's first-ever basketball campaign tips ...

INDIANAPOLIS -- The German sports shoe and apparel brand Puma announced ... "Since day one, we’ve always focused on the next generation of basketball at Puma," Max Staigler, Puma’s global ...

In 100 riveting profiles, top basketball writers justify their ... I know you’re big into fashion and recently just signed a shoe deal with PUMA. Why’d you choose them? And does this mean ...

Coming off of a career year as the NBA’s leader and assists and being named to his first All-NBA Team, Tyrese Haliburton has locked down a new endorsement deal with Puma. Puma confirmed the ...