NotCo, a plant-based food company, turned a lawsuit by the powerful Chilean dairy industry into a series of humorous and attention-grabbing ads to defend NotCo's freedom to operate in all of its ...

Now, a new unlikely alternative to dairy-based milk has been created from unusual ingredients. Pineapple juice and cabbage concentrate are found in NotMilk, produced by the Chile-based startup NotCo.

These ingredients include cabbage, peas, and pineapple. "In the case of NotMilk, the unexpected combination of pineapple and cabbage brings the dairy taste notes that we are used with regular milk ...

It reads, in big black letters: “NotMilk.” Just in case you didn’t get that the first time, there is also a helpful diagram. Crossed out by a thick black line is the silhouette of a cow. The liquid ...