As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Batman Day 2024 officially kicks off on September 21st and there will be a lot of fun promotions and product releases for ...

Batman comic, published in 1939. To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

In honor of Hispanic Heritage Month, Mattel has added internationally known Latina author and activist Isabel Allende to its Barbie Inspiring Women Series. The author, who was raised in Chile, is one ...

The release of the Juan Gabriel Barbie coincided with the eighth anniversary of the artist’s death on Aug 28, 2016.

She's an icon, and you can be too with this soon-to-purchase Mattel-inspired mini backpack, wallet and crossbody trio. If you ...

Gen Z has been a common target for film campaigns this year, with studio marketers fighting consumers’ impulse to wait for movies to hit streaming. The “Beetlejuice Beetlejuice” team was tasked with ...

This dazzling creation is as pink as Barbie’s iconic convertible. An Original Glazed Doughnut gets a makeover with pink buttercream, sparkly pink sugar, and a touch of Barbie sunglasses for that ...

This dazzling creation is as pink as Barbie’s iconic convertible. An Original Glazed Doughnut gets a makeover with pink buttercream, sparkly pink sugar, and a touch of Barbie sunglasses for that ...