The maker of Jack Daniel’s whisky said it will pull back on its DEI initiatives, buckling to pressure on social media as an “anti-woke” activist said he was preparing to launch a boycott.

Jack Daniel's has taken a stiff shot of "sanity," warrior-against-woke Robby Starbuck claimed on Wednesday night — after telling Fox News Digital he had his sights set on another iconic American ...

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Recently, Jack Daniel, the Lynchburg, Tennessee-based company whose Black Label Tennessee Whiskey is the best-selling whiskey in the world, announced that it would be forgoing all DEI (diversity ...

Jack Daniel's has become the latest all-American brand to scrap its diversity efforts in the face of angry conservative customers and a potential damaging boycott. The whiskey maker, Brown-Forman ...

Jack Daniel’s has joined a growing number of brands that have cut their commitments to diversity, after conservative influencer Robby Starbuck threatened to make the company his next target.

I would recommend him and Jack Daniels to anyone looking for a KIA My experience here was very transparent and a smooth transaction. I liked how Carlos got straight to the point and all the hard ...