Jack Daniel's has taken a stiff shot of "sanity," warrior-against-woke Robby Starbuck claimed on Wednesday night — after telling Fox News Digital he had his sights set on another iconic American ...

Fawn Weaver, founder of Black-owned spirits brand Uncle Nearest, has a message for Jack Daniel’s parent company, Brown-Forman, which announced last week that it is reversing course on its ...

Jack Daniel's has become the latest all-American brand to scrap its diversity efforts in the face of angry conservative customers and a potential damaging boycott. The whiskey maker, Brown-Forman ...

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The maker of Jack Daniel’s whisky said it will pull back on its DEI initiatives, buckling to pressure on social media as an “anti-woke” activist said he was preparing to launch a boycott.

Recently, Jack Daniel, the Lynchburg, Tennessee-based company whose Black Label Tennessee Whiskey is the best-selling whiskey in the world, announced that it would be forgoing all DEI (diversity ...

Jack Daniel’s has joined a growing number of brands that have cut their commitments to diversity, after conservative influencer Robby Starbuck threatened to make the company his next target.

Jack Daniel's and Harley Davidson have each announced that they are ending all diversity, equity, and inclusion (DEI) efforts after extremists threatened "anti-woke" boycotts. The motorcycle ...