One of IKEA’s key competitive advantages is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements ...

Alternatively, drape light fabrics from a ceiling hook. You could also get yourself a play tent, such as Ikea's HÖVLIG (£35) or Costway's kids play tent with washable mat (£63). It can be helpful to ...

The accessory was created with public transport in mind to provide a moment of respite for the large volume of daily commuters across the nation. The "huggable" bag maintains its hallmark blue ...

Ikea is trialling its own second-hand online marketplace so that customers can sell to each other, rather than relying on buy-and-sell websites like eBay or Gumtree. Ikea Preowned is already up ...

Ikea is now testing an online platform in Madrid and Oslo where people can sell their used Ikea furniture to others. The platform, Ikea Preowned, lets users list their furniture with photos and a ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Ikea is taking on the likes of eBay, Craigslist and Gumtree with a peer-to-peer marketplace for customers ...