Ultra” earbud option to its lineup today. The new $179 QuietComfort Earbuds offer active noise cancellation, an “everyday earbud design,” wireless charging, and up to 8.5 hours of battery life — presumably with ANC off.

The new QuietComfort Earbuds are available today for $179 in black, white and purple color options. That's $100 less the previous two QC Earbuds models and $120 less than the QC Ultra Earbuds. This new model isn't exactly a budget option, but the price is much more attractive than the company's current $299 flagship set.

Deemed an 'everyday' device, the QuietComfort combines Bose's legendary active noise canceling prowess, audio performance, water resistance, long battery life, and affordability, into a more compact p