Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

It’s all part of Bell Media’s long-term plan to bring the quality and brand safety of linear television into the digital ...

KFC accused Church's Texas Chicken of violating its trademark rights when its fried chicken competitor began using the words ...

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Calgary broadcast legend Darrel Janz has died at the age of 83. For decades, viewers tuned in to CTV Calgary to see Darrel ...

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

N.L. CTV Atlantic took home a best TV Newscast award in the Small/Medium market for its coverage of the Nova Scotia floods that overwhelmed the province in July, 2023. Noovo Info, Bell Media's French ...

“Samsung has a sizeable lead in the smart TV market,” commented Elizabeth Parks, President and CMO, Parks Associates. “The ...