Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

It’s all part of Bell Media’s long-term plan to bring the quality and brand safety of linear television into the digital ...

KFC accused Church's Texas Chicken of violating its trademark rights when its fried chicken competitor began using the words ...

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

Roku and Amazon are the most popular brands of streaming media players purchased for connected TV (CTV) devices in the United ...

Set to become compulsory Nov. 20, the regulation isn't likely to make pharma ads easier for consumers to comprehend, but ...

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

Disney Channel Original Movies or DCOM (formerly known as "Zoog Disney Channel Movie" [citation needed]) is any movie that is produced under the Disney Channel canon. They have been made at a rate of ...