Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

Bodyarmor has drafted New York Knicks All-Star point guard Jalen Brunson to its roster of athlete brand partners. The Coca-Cola energy drink brand entered into a multiyear agreement with Brunson.

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

Asked to rank the New York athletes with the highest marketing potential, Favorito mentioned Francisco Lindor, Aaron Judge, ...

With a wide range of different brands, like its namesake soft drink, Dasani water, Powerade and Bodyarmor sports drinks, and ...

As Donovan Mitchell stepped onto the court for the first game of the 2024-25 NBA season, he embodied a mix of determination ...

In this image taken from video provided by Kentucky Gov. Andy Beshear, Gov. Beshear shows off his Halloween spirit, decked ...

To help him withstand the grind of the NBA season, Brunson partnered with BODYARMOR Sports Drink as the latest addition to a roster that includes Donovan Mitchell, Trae Young and Sabrina Ionescu.

Four other players, under the direction of local quarterback trainer Baylin Trujillo, have worked out arrangements with Body Armor Rapid Refreshment ... from the sports drink company while ...