The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

A prominent Apple analyst says iPhone 16 Pro preorders were lower in the first weekend relative to last year’s iPhone 15 Pro performance.

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data.

A majority of people say inflation will stop them from buying a new phone this year, according to a new survey.

B ling is in the air. On September 9th Apple released its latest iPhone 16 series at an event called “It’s Glowtime”. The name referred to the sheen around Siri, its souped-up voice assistant. But it was just as appropriate for the new colour of its snazziest iPhone 16 Pro model: “desert titanium”—in other words, gold.

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that will bring Apple Intelligence. New customers can get access to those features in an early version by joining Apple’s beta programme and choosing to download that update.

Apple Watches have the processing power to stand alone without an iPhone. Allowing Apple Watches to work with Android phones could boost sales. Apple doesn't need to tie Watches to iPhones to maintain brand appeal & functionality.