Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to engage consumers ...

Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of Home advertising alongside digital growth.

TVS Motor Company has launched the all-new TVS Jupiter with a 360-degree campaign titled “India ka Naya Zyada” on TV, Print, OOH and Digital, highlighting the scooter’s superior value proposition ...

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through ...

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...

Hettich, a leader in innovative furniture fittings, has expanded the reach of its latest campaign, The Youngest Magician, to ...

Executed by Walk the Talk, this innovative campaign uses optical illusions to engage audiences in Delhi, Mumbai, Bangalore, ...

Ideacafe.agency announces the launch of its new rural and urban communication division Ideacafe Roots. While there is a thin line between rural and urban India post covid and the purchasing power and ...

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity ...

WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new ...

Networking at expos helps us build meaningful relationships with potential partners and clients, fostering collaboration and ...