Three years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its ...

Sky’s female-focused Esports campaign is the brainchild of a revamped marketing team united under the Sky Connectivity brand.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

Passionate about collaborating with industry to seize the “great opportunity” offered by fresh talent, Lianre Robinson will ...

The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

Boots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.

The mobile network teamed up with social mobility champion WeAreHere to help “demystify marketing” for a group of BTEC ...

Waitrose is doubling down on its commitment to be bolder in its advertising, with an interactive whodunnit style campaign.

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...

Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience.

The retailer notched up 140 million visits to its website across its 17 markets over the past year, with UK traffic alone up ...