In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

To win over CFOs, marketers must go beyond speaking the language of finance. They need to understand the ‘hidden persuaders’ ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...