When footwear brand Brooks launched its first global campaign in 25 years called Let’s Run There, it tapped Jeremy Renner.

Vivendi did not offer annual share awards to Havas executives during 2024, in anticipation of the spin-off, which was first ...

What’s more, it proved brands could have a place in popular discourse. M Booth’s recent Cultured survey talked to over 3,000 ...

Tag, the global production company under Dentsu, has announced the launch of Gate+, a new production model designed to ...

Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, ...

The ad was boosted in U.S. markets where WestJet flies, particularly key West Coast markets like Los Angeles, San Francisco and Palm Springs.

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

SiriusXM Media, the advertising arm of audio entertainment company SiriusXM, has partnered with LiveRamp, a data ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...