Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

The public comment period for the IAB Tech Lab's draft guidance on ID-less solutions is open until December 19.

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump ...

According to Go Addressable and Advertiser Perceptions, adoption of addressable TV advertising has increased significantly.

Live video threw sports broadcasts for a loop – but not pirate streamers. Plus, media buyers are dealing with more AI-powered ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena.