The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features ...

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019: ...

ISpot is fielding election season concerns from buyers as political ad spend increases ahead of the 2024 presidential ...

The BrandTech Group announced a series of initiatives aimed at setting guidelines for the ethical use of generative AI.

Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale ...

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Actionable, a startup for predicting customer satisfaction, announced its pre-seed funding of 2 million euros (just under ...

Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as ...

The government fights against monopolies the same way now as it did in 1890 – partly because the laws haven’t needed to ...

If attention is treated like viewability 2.0, high or low attention could become a blanket requirement for a campaign and ...

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says NBCUniversal's Alison ...