McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its restaurants.

Are you a print subscriber? Activate your account. By Erica Moody - 4 hours 20 min ago By Jon Springer - 6 hours 6 min ago By ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Instacart is running its first Super Bowl commercial as the grocery delivery platform looks to attract more users.

Are you a print subscriber? Activate your account. By Ian Baer - 7 min 34 sec ago By Brandon Doerrer - 37 min 34 sec ago By Adrianne Pasquarelli - 37 min 34 sec ago By Paul Jankowski - 37 min 34 sec ...

As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a ...

Connected TV is more popular than ever, and the rise of FAST channels, generative AI and strategic full-funnel marketing has ...

Sailing league SailGP’s “fierce and fearless” approach attracts a young, diverse fanbase and luxury sponsors, including Rolex ...

Are you a print subscriber? Activate your account. By Ian Baer - 31 min 45 sec ago By Brandon Doerrer - 1 hour 1 min ago By Adrianne Pasquarelli - 1 hour 1 min ago By Paul Jankowski - 1 hour 1 min ago ...

On Breaking and Entering Media’s latest episode, WPP Global Chief Creative Officer Rob Reilly recounts a critical ...

Lesson: Don’t take consumer loyalty for granted or get complacent with success. Brands must demonstrate a consistent commitment to the values and concerns of consumers. Brands that dip in and dip out ...