Each year, Varsity ships 4.6 million pieces of apparel, from $80 leopard-print “Cheer Mom” fleeces to custom uniforms covered in Swarovski crystals. Critics like Matt Stoller, an antitrust ...

The junior varsity cheerleading team at Lee’s Summit West High School. Photo provided All three public high schools in Lee’s Summit took home awards at the Regional Cheerleading Competition he ...

Fan caves” are the new man cave! Vintage game-day gear sure does bring on the nostalgia, but it can also be worth something ...

From the moment the PIAA sanctioned the competitive spirit championships, Cumberland Valley head cheerleading coach Kristi Shaffner and her Eagles have owned the state's largest varsity division.

ST. LOUIS, Oct. 3, 2024 /PRNewswire/ -- Build-A-Bear Workshop (NYSE: BBW), the beloved global brand known for offering a personalized experience where guests of all ages can create their own ...

The worldwide pandemic has threatened many of the businesses you rely on every day, but don’t let it take away your source for local news. Now more than ever, we need your help to ensure nothing ...

In July, the University of Maryland became the first Division I-A school to recognize competitive cheerleading as a varsity sport ... largely on the sale of uniforms, workout clothing and equipment.

With characters like Torrance from Bring It On and Quinn from Glee, there's no denying that cheerleaders always make television and film fun to watch. Keep scrolling to read which 20 we think are ...

cheer, dance, band, and yearbook. As a holistic services provider, Varsity Brands supports athletic programs and schools with uniforms and gear, training and education, competitions, and more.

Ms Levy, now an 18-year-old college student, was previously a member of the junior varsity cheerleading squad at Mahanoy Area High School in Pennsylvania. In May 2017, when she was 14, Ms Levy ...