Starbucks will eliminate the extra charge for dairy alternatives after years of pleading from customers. In recent months, the coffee giant's higher prices have scared away some of its occasional customers.

Starbucks customers who prefer non-dairy milk will soon start saving a bit of change when ordering from the coffeehouse chain, as Starbucks announced Wednesday it will remove its extra charge for dairy substitutes next week.

After Nov. 7, customers who swap out dairy milk for soy milk, oat milk, almond milk and coconut milk will no longer be upcharged at company-owned and -operated locations in the U.S. and Canada.