In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...
The musical adaptation is perfectly timed to an American audience eager for distractions after a bruising election cycle and ...
This autumn’s two biggest blockbusters couldn’t be more different: one is a colourful musical extravaganza led by women, and ...
Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...
Just like “Barbie” and “Oppenheimer” combined last year for the box office juggernaut of “Barbenheimer,” Universal’s musical ...
"Wicked," the much-anticipated movie musical starring Cynthia Erivo and Ariana Grande, arrives in theaters Friday. Here's ...
It’s too much!” Does consumer fatigue affect Hollywood’s marketing approach to films like “Wicked” or last year’s “Barbie ...
Wicked and Gladiator II will go head-to-head at the North American box office this weekend - moviegoers are calling it ...