Conservative pundit and prominent anti-DEI activist Robby Starbuck took credit for the changes, claiming this was the biggest win for his movement to “end wokeness in corporate America.”

Conservative activist Robby Starbuck claims victory for the shift even as the retailer says certain policy changes were underway before his online campaign.

Walmart, the largest private employer in the United States, will curb some diversity, equity and inclusion (DEI) efforts. It’s the latest company to backtrack on diversity initiatives in the face of right-wing pressure.