Conservative pundit and prominent anti-DEI activist Robby Starbuck took credit for the changes, claiming this was the biggest win for his movement to “end wokeness in corporate America.”

Conservative activist Robby Starbuck claims victory for the shift even as the retailer says certain policy changes were underway before his online campaign.

Walmart, the largest private employer in the United States, will curb some diversity, equity and inclusion (DEI) efforts. It’s the latest company to backtrack on diversity initiatives in the face of right-wing pressure.

The backlash against diversity, equity and inclusion (DEI) has made new waves this week, as Walmart has announced major rollbacks of its U.S. efforts.

The world’s largest retailer joins a growing list of major corporations that have rolled back diversity programs after coming under attack by conservative activists.

Walmart confirmed it’s rolling back some of its diversity, equity and inclusion policies amid mounting pressure from conservatives.

While some companies are moving away from diversity programs, it's something a majority of Americans support, per an April poll.

A cultural moment all but forced employers to pivot to DEI in 2020. If the retailer's decision demonstrates anything, it is how far the pendulum has swung since then.

Robby Starbuck, a filmmaker and outspoken critic of DEI initiatives, has been at the forefront of challenging what he calls “woke” policies in corporate America. On Monday, he revealed plans to target Walmart, stating he intended to spotlight the retail giant’s approach to social and diversity-related issues, according to Fox Business.

Walmart has become the largest private company to announce it will be rolling back on promoting diversity initiatives.