LEGO, the Danish toy production company, has seen a double-digit increase in marketing-driven sales after retooling its marketing mix modeling (MMM) so that it captures the brand’s long-term impact ...

A wrap up from the recent IAB UK Gaming Digital Upfronts 2024 event in London. Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

In today's crowded media landscape, capturing consumer attention for your brand’s advertising is believed by many to be the ultimate game-changer. By earning eyeball time, our messages should make ...

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Uses the DAIVID methodology to test campaigns from WARC’s Creative Effectiveness Ladder database, to look at the emotions evoked by campaigns that drove the highest commercial performance. A study by ...