Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand ...

Using confidential computing technology, advertisers can now ensure complete data security and privacy. Tech giant Google has ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers ...

In March, Starbucks’ former global CMO, Brady Brewer, was promoted to CEO of Starbucks International, and the company ...

Group M veteran to join competitor group in October. Unlimited access to Campaign Asia-Pacific content* including its archive ...

The social led campaign by Rethink is intended to fit seamlessly into FYP streams.

Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.

EBay has appointed Dentsu’s iProspect as its global media agency following a competitive review. Campaign previously reported that incumbent EssenceMediacom and Havas Media Network also pitched for ...