Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
By Rick Porter Television Writer A key industry board has given the OK for Nielsen to incorporate data that streaming services collect into its TV ratings measurement. The Media Rating Council ...
The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that ...
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