Thousands attend the annual event from Central Park to Herald Square.

The rain isn't stopping anything — the parade has only been canceled three times, from 1942 to 1944 during World War II.

Crowds braved heavy rain and chilly temps to watch the 98th annual Macy’s Thanksgiving Day Parade in New York City Thursday. Scores of revelers refused to let the wet weather dampen their spirits, lining Manhattan streets to catch the procession, with ponchos and umbrellas adding extra color to giant balloons, floats and star-studded performances.