There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.

ALBAWABA - Jaguar, the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer, unveiled its new iconic logo

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is special. The panel doesn't pop out; it looks to actually bend. Bodywork, even small parts, that are meant to bend repeatedly over years of use is an incredibly daring bit of design.

The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape.

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.