Jaguar’s rebrand is the latest attempt to subvert history and tradition
The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything and the value of nothing. The very reason why the leaping cat motif, which has been a feature of Jaguar cars for almost a century,
Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
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‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion onlineBritish luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars.
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
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