Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Oxford University Press narrowed a list down to six words and the world had the opportunity to vote for its top choice.

The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

The world’s leading digital dictionary has named “demure” its Word of the Year — a very mindful choice that came after lexicographers analyzed a massive amount of data to determine what ...

VERY DEMURE, VERY CUTESY, VERY MINDFUL. “Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brain ...