Spirit Airlines pioneer Ben Baldanza dies

Don't miss the move: SIGN UP for TheStreet's FREE daily newsletter In 2005, longtime American Airlines (AAL) and Northwest ...
“It was hard to say what the business model was,” Cook told me. When Ben Baldanza became the CEO in 2005, he transformed Spirit into a ULCC and, within a few years, made it the most profitable ...
Ben Baldanza, who was perhaps best known in the aviation world for helping to pioneer discount air travel at the US's Spirit Airlines, has died aged 62. An obituary has been posted on Baldanza’s ...
Skift Take Spirit is facing substantial competitive pressures over the short term as legacy carriers try to take away its price advantages. A lot of the outcome depends on who blinks first. Dennis ...